An Overview of the Content Analysis
Document Type : pajoohesh
Author
Abstract
Content analysis is a technique for achieving various features of a message, views and ideas of the sender of the message, causes, and effects of sending the message. In fact, this method is used to have an objective and regular analysis of the messages which are exchanged through various ways. In the present study, the author
has a brief look at the content analysis. First of all,
he provides a definition of this method, and then he examines the process of its development. Following this, he scrutinizes the history of the use of content analysis; and also the goals of applying this technique
in scientific research. Other topics which are discussed in the present paper include talking over the benefits, limitation, and problems of applying this method; studying of the distinctions between content analysis and other research methods; different kinds of the method; content units in content analysis; the steps of putting this method into practice; assessing its reliability and validity; and finally the way of using computer in this method.
has a brief look at the content analysis. First of all,
he provides a definition of this method, and then he examines the process of its development. Following this, he scrutinizes the history of the use of content analysis; and also the goals of applying this technique
in scientific research. Other topics which are discussed in the present paper include talking over the benefits, limitation, and problems of applying this method; studying of the distinctions between content analysis and other research methods; different kinds of the method; content units in content analysis; the steps of putting this method into practice; assessing its reliability and validity; and finally the way of using computer in this method.
Keywords
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